In the retail activity, BRD - Groupe Société Générale benefits of the experience demonstrated by Societe Generale in France and in more than 80 countries.
BRD - Groupe Société Générale is the most important private retail bank from Romania serving more than 2,6 million customers and in a leading position in monetics services area, due to a development policy based essentially on innovation.
In order to obtain full efficiency and better answer the needs of our customers, the organization of BRD relies on 3 key activities:
| 1. DISTRIBUTION, PRODUCTS AND MARKETS
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The fundamental concept of this activity is to promote marketing and commercial policies placing the customer at the heart of our business |
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| 2. INCREASINGLY EFFICIENT BACK OFFICE SERVICES
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3. STRATEGY, DEVELOPMENT AND NETWORK: a coherent perspective
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These teams have two important missions: organizing the back office, and managing their daily production. The purpose is to achieve a homogeneous processing of the files with constant quality in the entire network. |
BRD implemented an extensive investment program for the modernization of its network. The bank enforces and renews its commercial force for through the recruitment of young professionals. The network modernization, launched two years ago, has as objective, through the creation of the groups, the multiplication of the number of units without back office functions. |
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