Sports

We love sports because they offer us an exciting journey, with beautiful moments, with heroes who win, attract fans or, on the contrary, struggle with difficulties. We love sports because they teach us every day how to start afresh when we encounter difficulties, how to work as a team, how to savor victories. We love established athletes and young talents alike. As such, BRD reaffirms its commitment to promoting sport in Romania.

Our long-term partner

We have a long-lasting partnership with the Romanian Handball Federation, the team sport that brings us the greatest satisfaction. Since 2014, BRD has been supporting Romanian handball, taking part in some of the greatest performances of the Romanian women's national team (bronze medal at the World Championship in 2015 and fourth place at the European Championship in 2018). We have been there for the handball players, whether it was the World or European Championship qualifiers, the Carpați Trophy or the Romanian Super Cup.

Some of our key priorities are discovering young talents from underprivileged backgrounds and promoting sports in Romanian society - the partnership with the Handball Federation also covers the younger generation, beginning with 12 years old to the national team, which helps us strengthen our focus on education.

The BRD ambassador is Cristina Neagu, the top scorer in the history of the European Women's Handball Championship, with 303 goals, and in a combined ranking with the European Men's Championship, having overtaken Iceland's Gudjon Valur Sigurdsson (288 goals). Neagu is currently the only player in the world to have been named the IHF's Best Female Handball Player award four times, in 2010, 2015, 2016 and 2018.

An editorial project dedicated to performance

Moreover, BRD has launched, in partnership with the sports journalism platform Lead.ro, "The Unbreakable", an editorial project presenting important moments in the lives and careers of some of the most important Romanian athletes. This kind of autobiographical and motivational material was a different experience for athletes, who were invited to write their own version of their success story.

Written in the first person, in the form of personal essays, preserving the voice and words of each character portrayed, the texts talk about the different faces of performance, about the long and unpredictable road between defeats and victories and about the work behind the great results we applaud in the stadiums and admire on TV.

Supporting young athletes

Since 2022, BRD has been a partner of the GO SCHOLARSHIP project, initiated by the Sports HUB team, a project born out of the desire to offer the best to young athletes (14 - 18 years old) as a complement to their sports and educational training. The most competent specialists in several key areas - education, nutrition, training, recovery, mental skills, psychotherapy, career counselling and social smartness - put their skills at the service of improving young people's sports and school performance. So far, 40 teenagers are benefiting from this support system. In 2023, GO SCHOLARSHIP will expand nationwide.

A commitment we made

We will continue to support the participation of Romanian teams in national and international competitions for people with disabilities. In 2022, we were partners of the eighteenth edition of the International Wheelchair Basketball Tournament "Maria" in Oradea, the longest running event for adapted basketball in Romania, and we sponsored the National Paraclimbing Team, providing the necessary funding for its participation in the World Cups in Salt Lake City (USA), Innsbruck (Austria) and Paraclimbing Villars (Switzerland). At the same time, we supported two tennis tournaments for people with disabilities in Pitești and Bucharest, the ITF BRD Kaufland Wheelchair Tennis Bucharest Open & Pitești, held in August 2022. They enjoyed a large and diverse participation, bringing together more than 60 participants from 16 countries.